Traditionally most businesses cut back on advertising during economic slowdowns. They see it as an expense rather than an investment. In any slowdown, with a company naturally worried about revenues and expenses, I urge them to look at expenses that are not bringing in the revenue - adjust the thermostat, remove a light bulb or two, change your credit card processer - whatever it takes.
As the total pie of the marketplace shrinks, it is the time to ramp up the marketing/advertising. A company needs to increase its market share now. Get a bigger piece of the pie. This not only helps the current financial situation, it also positions them for when things start turning around. They now have a larger market share of a larger market.
I have had some success stories when my initiatives were followed, but, it is a hard road convincing someone to spend more money when they are concerned about making payroll.
As the total pie of the marketplace shrinks, it is the time to ramp up the marketing/advertising. A company needs to increase its market share now. Get a bigger piece of the pie. This not only helps the current financial situation, it also positions them for when things start turning around. They now have a larger market share of a larger market.
I have had some success stories when my initiatives were followed, but, it is a hard road convincing someone to spend more money when they are concerned about making payroll.
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